Paid Media Strategy & Execution
Put budget where it converts — search, social, and programmatic, planned and bought with measurement built in from day one.
Performance, proven
A performance-led digital marketing agency turning paid media and data into measurable growth — with the spend and the proof under one roof.
What we do
The full performance stack
From the first impression to the reported outcome — media, measurement, and the systems that connect them.
Business Analytics & Data Visualization
Dashboards and reporting that make performance legible — so every dollar is accountable and every decision has a number behind it.
Website Development
Fast, conversion-ready sites and landing pages built to perform — with measurement wired in from the start.
Site Tagging & Measurement
Clean tracking, solid event design, and data you can trust — because measurement is only as good as the data underneath it.
Data-Driven Content Optimization
Every change validated through A/B testing and analytics — data-driven, not guesswork, and always measured against performance.
Google Property Setup
Analytics, Business Profile, Search Console, Ads, and YouTube — properly configured and connected so you own your data from day one.
Learn more → Positioning
The signal in the noise
SO Media sits at the intersection of media buying and measurement. Many agencies do one or the other well; our promise is that the spend and the proof live under one roof — accountable, precise, and decisive.
That promise is backed by 13+ years of hands-on, enterprise-level experience across paid media and analytics — the kind of rigor usually reserved for national brands.
United AirlinesCole HaanKubota TractorsHilton HotelsOmni HotelsAbercrombie & FinchThe Container Store
13+
Years partnering
with enterprise brands
with enterprise brands
Learning what makes performance marketing actually stick — and bringing that playbook to every client.
Built on ethics
Healthy partnerships are built on integrity — and we've seen firsthand that the ones that aren't, fail.
Business ethics stays at the forefront of everything we do. It's not just the principled path — it's what makes the work, and the partnership, last.
Transparency and honesty aren't extras. They're the foundation every engagement is built on, from the first conversation through the final report.
Digital footprint
Your customers are already searching
A strong digital presence puts your business in front of customers at the exact moment they're ready to act. The businesses that show up consistently across channels — search, social, maps, and email — are the ones that capture the lead before a competitor does.
97% ▲
of consumers search online before visiting a local business
46%
of all Google searches carry local intent
76%
of local mobile searches result in a visit within 24 hrs
3.5B+
Google searches happen every single day
Sources: BrightLocal, Google Think with Google, Salesforce State of Marketing. Figures reflect industry-wide averages.
Avg. lead share by channel — SMB benchmarks
Organic Search Paid Search Paid Social Email Direct
The experience
Big-brand rigor, in your corner
With over 13 years of experience driving revenue and innovation across the digital marketing ecosystem, I help brands and agencies navigate today’s complex media landscape. My career spans leadership roles at global ad tech firms, premier agencies, and brand-side operations, giving me a 360-degree view of what truly drives business growth. Most recently, as Senior Director of Programmatic Delivery at Azerion, I led a high-performing trading team managing over $7M in quarterly revenue across 7 DSPs and 6 SSPs. My background also includes managing massive enterprise portfolios exceeding $60M at MiQ Digital and leading multi-channel strategies for iconic brands like Omni Hotels and Cole Haan at PMG. I have built proprietary B2B audience taxonomies from scratch, co-developed Retail Media Networks with top-tier consultancies like McKinsey, and engineered advanced data hygiene systems that save hundreds of operational hours.
Recognizing that the digital landscape has become increasingly fragmented, opaque, and difficult for businesses to navigate with confidence, I chose to launch my independent consulting practice. My mission is simple: to help brands decode the complexities of the digital ecosystem in an honest, transparent, and BS-free way. Free from agency biases or vendor constraints, I act as a trusted partner who puts your data and ROI first.
As an independent consultant, I bridge the gap between complex technical execution and high-level business strategy. Whether optimizing multi-million dollar programmatic setups, auditing data privacy and compliance, or designing bespoke full-funnel media strategies, I help organizations eliminate inefficiencies, scale their media capabilities, and unlock clear, uncompromised ROI.
Mineral Wells, Texas Local roots, enterprise tools
Based in Mineral Wells, Texas, SO Media exists to help small and medium-sized businesses compete online with the same playbook the big brands use.
Local businesses already do so much for their communities. Our job is to take what you do so well in person and make it just as strong online — more visibility, more customers, and marketing you can actually measure.
Accountable
We report the misses as plainly as the wins, and tie everything back to a number.
Local & hands-on
You work directly with the person doing the work — no account-management runaround.
Enterprise-grade
The strategy and tools national brands use, sized and priced for your business.
13+
years of hands-on, enterprise-level experience across paid media and analytics.
Founder
Seth Owens
Mineral Wells, Texas
Our mission
To empower forward-thinking brands by cutting through the noise of a complex digital ecosystem. I build lasting partnerships rooted in radical transparency, helping innovative minds transform data and programmatic complexity into clear, uncompromised growth.
Let's talk
Let's talk
Tell us about your goals. We'll show you where the spend should go and how we'll prove it.
- support@somedia.agency
- (405) 614-3701
- Mineral Wells, Texas